About

Built from the showroom floor up.

For decades, the way a dealership runs a car sale after the handshake has barely changed. SynoraDrive is the system we wished existed.

The founder

Built by someone who knows the paperwork.

Andrew Phan founded SYNORA TECH after seeing first-hand how much time Australian dealership teams spend re-keying contracts, chasing updates and waiting on paperwork.

Andrew Phan, founder of SYNORA TECH, in a dealership showroom
FounderAndrew PhanSYNORA TECH
From the floorAustralian automotive retail
Lived the problemManila folders, whiteboards, pretty spreadsheets
Built the fixOne contract in, a deal pack ready to check
The missionEvery car visible from signature to keys
The road here

From paper folders to one connected drive.

The old way

Manila folders & whiteboards

Deals lived in folders on desks. Status lived on a workshop whiteboard. If the folder sat on the wrong desk, documents were missed and deliveries slipped past month-end.

The patch

Pretty spreadsheets & email chains

Teams bolted on shared spreadsheets and group emails. They looked organised, but nobody could see who owned the work or what had actually been done.

The fix

SynoraDrive

One contract in, a deal pack prepared for staff to check, with gates and tracking on the roadmap.

Where we come from

The yard, the handover, the delivery bay.

Every screen in SynoraDrive is designed around everyday dealership paperwork.

Dealership yard at dusk with rows of vehicles
The yard — where stock waits for its paperwork to catch up
Clean key handover between dealer and customer
The handover — the moment the paperwork leads to
Vehicle in a delivery bay at night under lights
The delivery bay — where month-end is won or lost
Our mission

To replace manila folders and disconnected spreadsheets with a post-DMS workflow layer designed to help dealership teams work faster and reduce re-keying errors, so every buyer gets a smooth path from signature to keys.

Our vision

The operating layer between the DMS and the delivery bay for every franchised dealership in Australia, and the place where dealer principals run, measure and forecast their whole sales operation.

A salesperson handing keys to a customer in a dealership delivery bay

Sync the floor. Drive the metric.

Book a 30-minute walkthrough of the SynoraDrive prototype. See how it reads a sample contract of sale and prepares a deal pack for your staff to check. Please bring a sample or de-identified contract, not live customer documents.

Book a rooftop demo